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Addressed onboarding issues, performed player drop off analysis and proposed various game experience enhancement for an online mobile game.
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OCEAN SOS
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"Designed a game focused on underwater pollution as part of an AR/VR Exploration project."
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2023
"Executed a study through interviews and data analysis to explore the professional identities, challenges, and growth opportunities of cosmetic saleswomen in upscale mall environments."
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"Conducted extensive weaving as part of the Design Exploration Seminar for the final semester, including warping, winding, and weaving samples. Created a convocation scarf and studied the revival of Maheshwar handloom through field research in Maheshwar."
OPTIMA : A Fund Management Platform
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An Optimized Fund Management and Intelligent Allocation platform designed to streamline fund management processes within an MNC. Done as a part of design task for De-Shaw.
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"Proposed solutions to empower semi-rural Indian women by improving service design, enhancing digital literacy, and fostering community collaboration for economic independence."
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2023
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This case study analyzes Disney+ Hotstar's subscription drop-offs using data visualization, identifying friction points and proposing UX improvements to simplify navigation, increase conversions, and enhance user experience.