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From Product Grid to Purchase Intent
2026
Re-architected the product discovery experience for a high-SKU jewellery catalogue—making filtering persistent, product cards more decision-ready, and purchase actions accessible directly from the grid.
Impact: +14.18% ATC Rate and +16.79% CVR uplift
Tactical-Tiles
2024
"Developed 'Tactical Tiles,' a two-player board game where players strategically fill grid modules with tile-shaped pieces to enhance their understanding of grid concepts."
Service Design
2023
"Proposed solutions to empower semi-rural Indian women by improving service design, enhancing digital literacy, and fostering community collaboration for economic independence."
Qualitative Research Method
2023
"Conducted in-depth qualitative research to understand the work-life struggles of housekeeping staff at IIT-Bombay."
Tea Packaging & Design
2023
"Designed creative tea packaging featuring sewn-in tea bags from Assam, Darjeeling, and Nilgiri, presented in a beautifully illustrated travel notebook. Ideal for unique gifts and souvenirs."
automation
2026
Case study coming soon
Optimizing the Buy Zone to Drive Conversion
2025
Redesigned the Product Detail Page to improve purchase confidence, streamline decision-making, and increase conversion efficiency, resulting in a 34% increase in Add-to-Cart Rate and a 27% uplift in Conversion Rate.
Pre-cart Experience revamp
2026
CASE STUDY COMING SOON
REVITALIZING LIVE TV COMMERCE TO IMPROVE CONVERSION
2026
Redesigned the Live TV commerce experience to improve product discovery, streamline purchasing, and better connect broadcast content with ecommerce, contributing to a 17% increase in Basket Rate and a 10% uplift in Conversion Rate.
Taana-Baana
2024
"Conducted extensive weaving as part of the Design Exploration Seminar for the final semester, including warping, winding, and weaving samples. Created a convocation scarf and studied the revival of Maheshwar handloom through field research in Maheshwar."